|Follow the tips below to maximize your fundraising efforts! Utilize tried & true Weekend fundraising tactics along with social networking and team building to make your fundraising easier than ever.
First Things First
Customize Your Personal Page
Share your story and upload an inspirational photo on your Personal Page. Participants who personalize their Personal Page raise an average of 22% more than those who don't, so compel donors to contribute by sharing your reason for committing to The Weekend.
Participant Centre and Send Your First Email
Take advantage of the amazing tools your Participant Centre offers! Import your email contacts, send customized sample letters, track your responses and thank your donors.
Strive to surpass the fundraising minimum. The more money you raise, the more good work that gets done. Pick a number that feels like a challenge and go for it!
Start Earning Credits
Raise $100 in your first 30 days and recruit new walkers to earn $100 Credits towards your fundraising goal!
How to Ask
Create a List of Potential Donors
Compile a list of EVERYONE you know. The more people you ask, the more donations you are likely to receive!
Asking a potential donor for a contribution in person is always more impactful. Talking with you one-on-one will allow them to experience your passion and dedication.
Expand Your Giving Circle
You can multiply your donations by giving additional donation forms to your family and friends who have already donated, or asking them to include a link to your Personal Page in their emails.
Activate Your Social Network
Upload our Email Badge
Personalized just for you, the email badge will show your contacts your fundraising goal, progress, and link directly to your Personal Page. To add your Weekend badge to your email signature, login to your Participant Centre. Invite friends and family to attach your badge to their signatures as well with a simple prompt to “Support my daughter’s/sister’s/friend’s journey!
Fundraise with Facebook
If you’re not a member of Facebook yet, join! It’s an amazing Weekend tool for fundraising and team recruitment! Meet other Walkers in your area and check-out upcoming Weekend events by joining The Weekend Page on Facebook.
Fundraise with Twitter
Stay in the know with Twitter by searching for posts with the hashtags #WEWC and #WEWCMO. Doing so will connect you directly to all tweets from our official accounts. While you are at it, follow us and use this social network to tweet your personal page links and fundraising messaging.
Download our Facebook App
When you download our Weekend Facebook app, you will be directed to an interactive Weekend canvas page where you can share your profile picture, send a stream story, and share your personal story. The stream stories will update on all your friends’ news feeds and allow them to donate to you directly. Login to your Participant Centre to download the application and start fundraising on Facebook today.
Expand Your Circle
Send a quick email alerting friends, family and co-workers that you’ve registered for The Weekend and invite them to join your team! Together, you’ll push each other further and have a blast while doing it.
Bring The Weekend to Work
Encourage co-workers to contribute or join your team by hanging a graph charting your training and fundraising progress, as well as staying stocked with plenty of donation and registration forms. Use email or inter-office memos (get permission!) to recruit new Walkers and donors. Ask them to sponsor a fundraising event, publicize The Weekend in the company newsletter, or donate to your corporate team!
Become a Weekend Pacesetter
Go above and beyond to support the efforts of The Weekend in recruitment and fundraising. As a special thank you, The Weekend highlights the amazing efforts of these teams, both online and on-event! Learn more about Pacesetters.
Company Donation Matching Programs
Visit your Human Resources representative to find out if your company or employer matches your donation fundraising efforts. Many companies are eager to support their employees, as well as the community.
Reach Out to Your Coaches
If you want to connect with other Walkers in your area, need a few fundraising tips, or instructions for any of our tech tools, the Weekend Coaches are just a quick call away!
Last but Not Least
If you haven’t received a response from someone you’ve asked for a donation, be sure to follow up. Make a phone call or send a quick email to make sure that they haven’t forgotten your request.
Thank Your Donors
It is very important that to thank your donors as soon as possible! Once you have received a donation from someone, let them know that their contribution is important to you and that you appreciate it. Invite your donors to Closing Ceremonies, so they can see the results of your hard work and experience The Weekend energy in person.
People love to feel acknowledged and appreciated. Express your gratitude by sending out a newsletter or email with photos and/or video, and an additional thank you for your donors’ support. There are sample thank-you letters in your Participant Centre.
Make sure your mailed donations are postmarked by August 16, 2013 in order to be credited to your total fundraising amount before the event. But you can keep fundraising online until the last day before the event! You will also be able to hand in last minute donations on Day One, before the Opening Ceremonies. Don’t forget that each donation must have a completed donation form. Visit the
TOOLS section of our Website to download a donation form.
If you need more help or have any questions, call
our Weekend Coaches at 416.815.WALK (9255)